LinkedIn marketing for small businesses that sell to other businesses
You are the star. We are the crew.
Let us make your business a Household Name.
Your LinkedIn page is your shopfront. We renovate it, then over eight weeks we publish 40 posts on it. We push the same posts out on Facebook, Instagram and Google, so in total your name turns up 160 times over two months where your buyers look. When they are ready to buy, they have already seen your name, week after week.
Get your findability ratingFree, about three minutes. Your score out of 100, then a one-page look-up of your business, written by the crew, within two working days. We send it once. No follow-ups, no newsletter.
Rather talk it through first? Book a 15-minute fit check. No pitch: we work out together whether this would work for your business.
We built this engine for our own business first. Lucky Shot Mini Golf is ours, and these are its numbers.Say you run an events company in Melbourne. An HR manager types "events hire Melbourne" into ChatGPT. Does it name you?
Your buyer asks AI for a recommendation and gets a short list of four or five. Then they look each name up on LinkedIn and Google. Three things decide who gets the call.
You are one of the names ChatGPT, Gemini, Copilot and Google put forward when someone asks for what you do.
When a buyer looks at your LinkedIn company page, do they see a busy business, or one that last posted six months ago?
Regular posts keep you in your buyer's feed, so next time the job comes up they come straight to you, even if they can't remember how they know you.
This is the process that gets you known before you are needed. You step back, and we run the show. Eight weeks, and the people who buy from you have seen your name every week, in the places they already look.
We chase buyers, not followers. Followers who will never buy from you do not engage with your posts, and that quietly tells the algorithm your content is not worth showing. So every post, comment and connection we make is aimed at the people who buy what you sell.
$4,950 plus GST, paid on day one. Eight weeks.
Founding rate: $3,950 plus GST for our first three clients, in exchange for a named case study and a quote. Three places, then the rate closes. 3 of 3 open
| What you hold on day 60 | A renovated company page, 40 posts showing real work, a growing network of the right buyers, your name in the comments they already read, and a before and after report. And we train you to carry on the whole process in house, if that is your preference going forward. |
| Who it is for | Owner-run Australian businesses, roughly 5 to 50 staff, that sell to other businesses. You don't have a LinkedIn page yet (the easiest start of all: we build it for you), or your page is quiet, or it is busy and nobody who buys from you sees it. |
| Before week one: the renovation | Your LinkedIn page is your shopfront, so during onboarding we give it a full renovation, or build it from scratch. We find the pages and people your buyers read and how you show up when they look you up. You also get a checklist to tidy your personal profile, because that is where your connection requests come from. |
| Weeks one to eight | Five posts a week on LinkedIn, Facebook, Instagram and Google Business, written from your own work and photos: 40 posts, turning up 160 times. One post a week drafted for you to put on your own profile. |
| Comments as your page, every weekday | Few businesses do this, and it is one of the most powerful parts. Every weekday we comment as your company page on the posts your buyers are already reading. The big pages in your industry have audiences of thousands, so a good comment puts your name in front of exactly the right people, without paying for ads. |
| Found by AI and Google | Your page, your posts and your Google Business listing are built so ChatGPT, Gemini, Copilot and Google have something to find when a buyer asks for what you do. We ask all three AI tools about you on day one and again on day 60, and both answers go in your report. |
| Shining Star, included | Five hand-picked buyers a day, each with the connection note written for you to send from your own profile: 200 over the eight weeks. Worth $1,100, included free. |
| What it asks of you | You make us an admin on your company page, once. Five minutes on a Friday approving next week's posts. A few minutes a day sending your Shining Star requests, and two minutes a week posting your personal draft. We never ask for your password. |
| After eight weeks | The page and every post stay yours. We hand over properly, with a 45 minute session on running the page yourself. Or carry on with Encore and we keep doing it for you. |
Your day 60 report shows six things, every one of them checkable:
We promise what we control: lines 1 to 5. Line 6 is the reason for the other five, and we will not pretend to control it.
Start with your findability rating
Three minutes, free. It shows how you look when a buyer checks you out, and what to fix first. Ready to start, or want a 15-minute fit check first? Email the crew.
161 followers. 1,094 views. Atlassian replied.
Our top 5 horror movies:
1. Meetings that could've been Looms
2. "I'll just track this in a spreadsheet instead"
3. Asking for info that's already in Rovo
4. Wasting time on status updates an agent could write
5. Project details in 5 different threads vs. 1 Jira task
Number 6: the team-building day with a 9am ice-breaker. Some horrors are preventable. Bring real activity in, skip the trust falls.
Lucky Shot Mini Golf we love icebreakers that don't suck! If you've got a favorite, drop one here for us (for future reference).
Atlassian the best icebreaker is the one you do not call an icebreaker. Two strangers, one putter, two minutes. The ice breaks itself.
29 May 2026. Lucky Shot's company page had 161 followers that day. Reproduced word for word from the live thread.
Before recruiting, leave, a laptop, and the time it takes you to manage them. One person, one set of skills.
Three experienced business professionals. Five posts a week on four channels, comments as your page every weekday, and nobody to manage.
Hire figure: Payscale, Marketing Coordinator, Melbourne, 2026, plus super. Encore Five with Shining Star is $30,000 a year.
Stagehand is a boutique crew of three experienced business professionals. We have spent our careers talking to HR, people and business leaders, and we know how to write for them.
Strategy and the website
A Melbourne business owner first and a marketer second. Steve built Lucky Shot from a backyard hobby into a company TaylorMade hired, after about fifteen years as a business analyst in corporate HR and people analytics. That is where the habit of measuring everything comes from. He leads strategy and the website.
Voice and messaging
A senior people and culture leader with more than sixteen years across banking, finance and insurance, and an MBA in innovation and leadership. She knows what lands with the people who buy from you, and that judgement shapes every post, message and connection request.
Brand and quality
A communications specialist with experience across Europe and Australia in internal communications, employee engagement and brand. Petra oversees everything we produce, so every post, message and page sounds like you and pulls in the same direction.
Keep the crew, keep the momentum.
Pick how much we keep doing. Add Shining Star to any Encore to keep your five hand-picked buyers a day. All prices plus GST, billed monthly in advance. Cancel at the end of any month, no notice period. Your price is fixed for twelve months from your start date.
1 post a week · LinkedIn
2 posts a week · LinkedIn
5 posts a week · 4 channels
Most owners have a phone full of job photos they have never used, and that is where we start. If you have none, the onboarding checklist starts the habit: one photo of the work, each day, into a shared folder. Until then we write from your website, your reviews and the jobs you tell us about.
Every comment follows a written set of rules we agree with you during onboarding: which pages we comment on, what we never say, and the tone. We comment on posts in your industry, never on politics or anything contentious, and only where your business has something useful to add. You see every comment in that day's report, with a link to it. If one ever misses the mark, we delete it and tell you.
Never. You make us an admin on your company page, which is what LinkedIn built admin roles for, and you can remove us in one click at any time. Facebook, Instagram and Google Business connect to our scheduling tool from your own screen. Your personal profile stays yours: we write the drafts and the connection notes, and you post and send them.
Everything stays yours: the page, every post, every follower and every connection. We hand over with a 45 minute session on running it yourself, or you carry on with Encore and we keep going. There is no contract to get out of.
What is your findability rating? A few quick questions, about three minutes, free. Your score out of 100, then a one-page look-up of your business, written by the crew, within two working days. We send it once. No follow-ups, no newsletter.
Get your findability rating Book a 15-minute fit checkOr just talk to a person · 0411 726 524 · steve@stagehandmarketing.com
